Greater Metropolitan Management Updates Its Website From the CRM
Property details and images are managed once in Zoho CRM and appear on the website automatically, with no manual updates and no technical knowledge required.
Executive summary
Greater Metropolitan Management needed an intuitive way to manage real estate listings and show them on the website in real time. Manual updates took significant effort and still left outdated or inaccurate information on the site.
We connected Zoho CRM, Analytics, WorkDrive, and Sites so the client updates property details and images directly in the CRM and the website reflects the change automatically. The platform handles both static and dynamic data, stays intuitive for a non-technical team, and is robust enough for large volumes of property data and media. The project reached launch-ready stage as a fully automated solution.
★★★★★5.0 rated Zoho partner profileManual Website Updates, Outdated Listings
Keeping the website current with real-time changes in property details and media took significant manual effort, and the process was prone to error. Outdated or inaccurate listings reached visitors as a result.
The client needed real-time synchronization between the CRM and the website, images included, plus a dynamic content system that handles static and dynamic data together.
Media compounded the problem. Images lived in separate systems and processes that were never integrated with the property data, so maintaining a listing meant touching several tools. The system also had to be simple enough for the client to run without technical expertise, and flexible enough to add, update, and remove property information easily.
CRM as the Single Place to Publish
We integrated Zoho CRM, Analytics, WorkDrive, and Sites into an automated system that lets the team manage property details and media directly from the CRM.
- 01
CRM Property Data
We set up Zoho CRM to manage property data as the single place the client enters and maintains a listing.
- 02
Analytics Data Layer
We configured Zoho Analytics to store and process that property data for the website to draw from.
- 03
WorkDrive Image Store
We integrated Zoho WorkDrive to hold property images and linked each image to its relevant listing.
- 04
Dynamic Website Build
We designed and built the site in Zoho Sites, using the dynamic content feature to pull property data from Zoho Analytics automatically.
- 05
Testing and Handover
We tested every synchronization path to confirm the site displays correct information in real time, then trained the client to manage property updates from the CRM interface.
Zoho CRM
Zoho Analytics
Zoho WorkDrive
Zoho SitesFrom CRM Record to Live Listing
The CRM record is the only place a property is edited. Analytics processes it, WorkDrive carries the images, and Zoho Sites renders the current listing without anyone touching the website.
One Place to Edit
Any change made in the CRM is reflected on the website automatically, so listings stay accurate and current without a second update step.
Images Without Side Systems
Property images live in WorkDrive and link straight to their listing, replacing the separate media processes that were never integrated with property data.
Built for a Non-Technical Team
The client manages property details, images, and data from the CRM interface, and we trained the team on that flow before handover.
The Results at Launch
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