Erphub

Lates Zoho Updates

By - Bilal
November 15, 2025 01:55 PM

Zia task, the powerful AI function allows developers to execute prompt-based text operations—such as content generation, text rewriting, summarization, and crucially, the extraction of structured data from complex documents like invoices or contracts—directly within Zoho app workflows. By supporting both Zoho's proprietary Zia LLM and external LLMs from vendors like OpenAI, Gemini, and Anthropic , Zoho minimizes enterprise concern regarding vendor lock-in and model choice, making its platform immediately attractive to organizations with established external AI contracts or specific security preferences. This provision of LLM capabilities natively within the low-code environment, alongside the dedicated Zoho LLM for Deluge code generation  which assists developers in generating context-aware scripts, establishes Zoho Creator as a leading platform for Generative AI-Native application development, significantly accelerating time-to-market for intelligent custom applications. Complementing this developer enablement, the Zoho CRM Q3 2025 update introduces a vastly enhanced system of Advanced Zia Scoring. This system moves beyond rudimentary lead evaluation by segmenting Zia Scoring into specialized predictive types, including health, engagement, follow-ups, field attribute, and conversions. These refined models are powered by richer contextual data, now incorporating Voice of Customer (VoC) factors and AI factors—such as sentiment, intent, and emotion analysis—derived from customer interactions across channels like surveys, emails, help desk, and phone calls. This nuanced, behavioral scoring methodology ensures sales resources are strategically focused on prospects exhibiting the highest quality of interaction and conversion probability. Furthermore, Zia’s predictive churn models are enhanced by accepting external, event-based usage data sourced via API or files, effectively linking CRM directly to product telemetry and modern Product-Led Growth (PLG) insights to deliver higher accuracy in churn prediction. This reliance on structured data is reinforced by other platform mandates, creating a necessary data feedback loop that ensures the effectiveness of sales activities managed elsewhere in the platform is accurately measured and refined by the AI. Finally, the platform’s commitment to autonomous operation extends to the Workplace suite with the introduction of Zia Agents. These self-sufficient, cognitive bots automate repetitive administrative and security tasks; notable examples in Zoho Mail include the Cleanup Agent, which intelligently learns user habits to manage inbox chaos, and the Threat Mitigation Agent, which proactively defends against zero-day and phishing attacks. This deployment reinforces organizational security at the user level, competing effectively with dedicated enterprise security tools while simultaneously reducing the daily administrative burden on end-users. 

CommandCenter 2.0. This new architecture addresses the historical limitation of traditional, module-siloed Customer Relationship Management (CRM) by restructuring its core elements. The previously rigid "States" are now non-module-specific Stages, allowing customer records to maintain journey continuity even as they transition across disparate modules—for instance, a Lead record in CRM moving to a Case record in Desk or an Opportunity record in Sales. To ensure this seamless, cross-module flow, CommandCenter 2.0 introduces Identifiers, which leverage existing field values to build dynamic relationships between records, eliminating the need for rigid, static lookups that often break down in complex organizational structures. This architectural choice reinforces Zoho One's significant competitive advantage: the ability to manage a continuous customer lifecycle spanning marketing, sales, service, and finance as a single, unified entity, managed from one core orchestrator. 

Professionalizing this system further, the update adds SLA-based Transitions between stages, ensuring accountability for delays and adherence to defined service level agreements within internal and external workflows. Concurrently, the platform is standardizing proactive sales outreach through significant advancements to the Cadences feature, leading to the planned discontinuation of the legacy Autoresponder feature on September 30, 2025. This required migration signals Zoho’s mandate for structured, measurable sales engagement workflows. Cadences, which enable the creation of automated, multi-step follow-up sequences, now include critical enhancements such as WhatsApp support, enabling the integration of message templates and follow-up steps into automated cadences. This aligns the platform with the global trend toward chat-based professional communication and ensures that the performance data generated by Cadences feeds directly into the refined Zia Scoring models (Section 1), forming a virtuous data cycle that optimizes future engagement strategy. Beyond strategic architecture, tactical user experience (UX) refinements are prioritized to drive internal adoption and data entry efficiency. Significant Canvas enhancements introduce modular design tools like Grid components, which simplify the creation of responsive layouts and ensure precise, proportional data placement. Crucially, the introduction of Tab Focus Direction allows designers to customize the sequence of field navigation within custom form views. This simple yet impactful feature directly reduces "form fatigue" and accelerates data capture in high-volume environments, proving the platform’s viability for intensive daily use by translating small UX improvements into significant operational efficiency gains. Finally, the mobility experience is strengthened with the Zoho CRM iOS app gaining support for multiple file uploads (up to five files simultaneously) in subforms, a vital improvement for field teams requiring rapid document capture. 

Legacy Concept

New Architecture/Feature

Key Strategic Impact

Autoresponders

Cadences (with WhatsApp Support) 

Structured, multi-channel, measurable sales outreach automation.

States (CommandCenter 1.0)

Stages (CommandCenter 2.0) 

Decoupling customer journey steps from fixed modules; dynamic record relationship building (Identifiers).

Simple Manual Scoring

Advanced Zia Scoring (Multiple Types, VoC) 

Integration of AI/VoC/Sentiment analysis for highly predictive lead prioritization.


Zoho’s 2025 roadmap demonstrates a clear strategic intent to meet the rigorous demands of large enterprise organizations, specifically addressing concerns related to IT governance, centralized identity management, hybrid data residency, and encryption key ownership. The Zoho One platform has been significantly upgraded to function as a robust, centralized IT control plane. Administrators now benefit from a Unified Hub to manage all integrations—encompassing Zoho-to-Zoho connections, third-party services, and custom applications. This singular dashboard centralizes governance that was previously fragmented across individual apps. Furthermore, Domain Unification simplifies IT processes by eliminating the need for administrators to authenticate domains repeatedly for each application. For identity and access management (IAM), Zoho Directory has expanded its capability to support provisioning for major external platforms, including Box, Zendesk, and Google Workspace , allowing for centralized user lifecycle management (provisioning, updates, and deprovisioning) from within the Zoho ecosystem. 


Product Area

Feature/Update

Security/Development Advantage

Zoho One Platform

Unified App Management/Integrations Hub 

Simplified administration, centralized domain and third-party integration control.

Zoho Creator (Low-Code)

Data Bridge 

Secure hybrid connectivity between on-premises data and the cloud application platform.

Zoho Creator/Directory

BYOK (Bring Your Own Key) Support 

Enhanced enterprise security compliance and full control over data at rest encryption.

Security

Ulaa Enterprise Browser 

Privacy-focused browsing tailored for enterprise security and visibility requirements.

Finance Suite

Record Locking & MFA for Portals 

Enforcement of data integrity and stringent access controls for compliance.


These new centralized controls, including Conditional Access and Routing Policy , position Zoho Directory as a competitive IAM solution for managing both internal and external application access across a hybrid IT environment. To overcome major adoption barriers in highly regulated sectors such as finance, government, and healthcare, Zoho Creator has introduced features that mandate data control and security. Chief among these is BYOK (Bring Your Own Key) Support for Encryption. This capability provides enterprise clients with full ownership over data encryption at rest by allowing them to use their own Key Encryption Keys (KEKs) via supported external key management systems (EKMs) like AWS KMS or Google Cloud KMS. This highly targeted feature directly addresses the corporate requirement for encryption key ownership, which is often a non-negotiable compliance hurdle for major SaaS adoption. Coupled with this is the Data Bridge utility , a secure mechanism that links on-premises data sources with the Creator cloud environment. Data Bridge is critical for hybrid deployments where regulatory or internal policies prohibit sensitive data from leaving the firewall, enabling cloud applications to interact securely with local datasets. These two features released in tandem—BYOK and Data Bridge—are highly targeted maneuvers to satisfy the two primary security and compliance objections typically raised during large enterprise SaaS evaluations: the need for hybrid data architecture and the control over encryption keys. Reinforcing endpoint security, the launch of Ulaa Enterprise  provides a privacy-focused browser tailored specifically to meet corporate security and visibility requirements. Furthermore, security extensions address external users: Multi-Factor Authentication (MFA) has been extended to Customer and Vendor Portals in Zoho Books , closing a critical vulnerability point related to third-party access to sensitive financial records. Finally, in adherence to global privacy regulations, Zoho LandingPage implemented an updated Data Retention Policy (effective May 1, 2025), formally specifying data retention timelines based on subscription tier, extending up to 12 months for Enterprise/Bundle plans. 

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